"Playoff Premium is the official ultimate experience and corporate hospitality program of the CFP National Championship. Playoff Premium offers a first-class, VIP experience at the national championship game that includes prime seating locations, pregame hospitality, hotel accommodations and other unique amenities based on package level. It is of utmost importance for the CFP to provide the best possible experience for our guests through Playoff Premium. When looking at unique options and amenities we could offer through the program, BirdieBox’s capabilities stood out. Two years ago when we partnered with BirdieBox, we wanted to offer a unique and customized gifting experience for our high valued guests. BirdieBox was able to deliver that experience through their turnkey solutions and simplified system that made it easy to execute for the CFP while also creating a first-class experience for our guests. The turnkey solutions that BirdieBox provided made it hands off for us so that we could focus on client engagement and relationship building. We have thoroughly enjoyed working with BirdieBox and look forward to building our partnership in the years to come."  

Alfred White

Senior Director, Marketing and Strategic Partnerships

College Football Playoff


Ben Habern

Assistant Director, Marketing and Strategic Partnerships

College Football Playoff